Parents: receive invitations to surveys and other studies about what it means to be a parent today and topics related to modern families and kids—the good, the challenges and the fun! Also, give a mom’s or dad’s perspective on new products or services intended for your children. Here are a few samples:

• View and assess videos for babies that engage and encourage activity
• In-home playtest for new building blocks for girls
• Kids meal prize test
• Licensed character appeal and product fit
• Apps promoting STEM (Science, Technology, Engineering, Math) with kids
• Technology & device usage
• Consumer products new ideas tests