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Parents: receive invitations to surveys and other studies about what it means to be a parent today and topics related to modern families and kids—the good, the challenges and the fun! Also, give a mom’s or dad’s perspective on new products or services intended for your children. Here are a few samples:

  • View and assess videos for babies that engage and encourage activity
  • In-home playtest for new building blocks for girls
  • Kids meal prize test
  • Licensed character appeal and product fit
  • Apps promoting STEM (Science, Technology, Engineering, Math) with kids
  • Technology & device usage
  • Consumer products new ideas tests